Normally with low fat, or no fat products, the taste is either bland or frankly disgusting. The calories shaved meant that our favorite mouth watering sugary sweet products became unappetizing, however not anymore there is a new product range craze that started with the soda companies in the USA. Mid-calorie products. Instead of cutting as many calories as possible or fat, they cut the calorie content by half, and the brands try and keep as much of the great taste that everyone loves so much. the first ice-cream brand to do such a range is Dreyer’s. Click on link to find out more.